The 3rd edition of the Eggfirst Chalo Rural Conclave & Awards, held at the Westin Goregaon, Mumbai, marked a historic milestone in the advertising and digital marketing landscape. The conclave was graced by 500+ senior industry leaders, esteemed jury members, knowledgeable panelists, and 250 reputable brands.
Hosted by Eggfirst, a rural-specialist advertising and digital agency, the Conclave was headlined by two panel discussions – one on ‘Rural India ki Kahaani, Brands ki Zubaani’ and the other on ‘Badhte Bharat ki Nayi Kahaani’. Leaders from top-tier companies including Bayer CropScience, Corteva, Fino Payments Bank, DeHaat, Ambuja Cement, Yes Bank, Del Monte, Parle, SBI General, and NABARD shared profound insights and experiences related to rural India.
One of the highlights of the event was the Chalo Rural Awards which provided recognition for
excellence in marketing and advertising by brands catering to rural India. Notable winners
included Fino, DeHaat, Ujjivan Small Finance Bank, Syngenta, Corteva, ESAF Small Finance Bank,
and Simpolo, to name a few.
The event brought together delegates from rural tech startups, venture capital firms, FMCG giants, banks, government bodies, and agri-input companies who traveled from cities across India, underscoring the wide-reaching impact of the conclave. The 3rd edition of the Eggfirst Chalo Rural India Conclave & Awards has ignited such a wave of enthusiasm within the industry, that not just Eggfirst, but even the industry leaders wait for the next edition with bated breath.
Canco Advertising Pvt. Ltd
Eggfirst is a rural first advertising and digital agency specialized in crafting communication for brands catering to audiences in tier-2, tier-3 and beyond. We understand the pulse of the market and have been successfully tapping into the rural consumers for renowned brands across industries. Our strength lies in creating communication in regional and vernacular languages that connect with the rural audience. Through Chalo Rural Conclave & Awards, we strive to contribute to the rural India growth story, as our theme goes, “Bharat badhta jaaye, hum haath batayein.”