Esteemed Jury for Conclave & Awards 2025

Sunil
Pathare

CMD

Priya
Kumar

Executive VP

Rahul
Adaniya

CMO

Kiranjit
Pannu

Chief Executive Officer

Dnyanesh
Nandurkar

Head Of Marketing

Kiran
Giradkar

Group CMO

Srinivasa
Rao

Head of Marketing

Nikesh
Baidya

Associate VP Marketing

Punya
Pally

Marcom Lead - South Asia

Pushkaraj
Kothari

Director & Head Marketing Communications

Anshul
Jain

Head of Marketing

Esteemed Jury for Conclave & Awards 2025

Sunil
Pathare

CMD

Priya
Kumar

Executive VP

Rahul
Adaniya

CMO

Kiranjit
Pannu

Chief Executive Officer

Dnyanesh
Nandurkar

Head Of Marketing

Kiran
Giradkar

Group CMO

Srinivasa
Rao

Head of Marketing

Nikesh
Baidya

Associate VP Marketing

Punya
Pally

Marcom Lead - South Asia

Pushkaraj
Kothari

Director & Head Marketing Communications

Anshul
Jain

Head of Marketing

Charcha Grahak ki, Baat hai Bharat ki!

After 3 incredible years of success, we're gearing up to make the 4th edition of Chalo Rural Conclave & Awards even bigger, bolder, and more impactful!

Brought to you by Eggfirst, a leading semi-urban and rural advertising agency, this event promises an exciting lineup of power-packed panel discussions, cutting-edge rural marketing insights, and so much more. Get ready for an unforgettable experience!

Over 450 attendees—including senior industry leaders, esteemed jury members, and 250+ top brands—are set to join the Chalo Rural Conclave & Awards. It brings together delegates from rural tech startups, venture capital firms, FMCG giants, banks, government bodies, and agri-input companies who travel from cities across India, underscoring the wide-reaching impact of the conclave.

Agenda for Conclave & Awards 2025

Panel Discussion Topics for 2025

Topic 1: Decoding price sensitivity in rural consumers, will they buy products that cost relatively more?

  • How do rural consumers define ‘value’, as it might differ from the traditional urban consumer ?
  • Do rural consumers equate value with durability, community reputation, or brand legacy rather than hard-nosed per unit calculation?
  • Does flaunt value count as much (or more) as intrinsic product value?
  • Have innovations like credit access through fintech, ‘buy now pay later - BNPL’, value packs or cooperative models allowed consumers to stretch their budgets for aspirational brands?
  • Has digital penetration, social media, and rural influencers created newer aspirations among rural consumers?
  • Does the lower per capita income allow for the consumer to buy ‘premium’ brand?
  • How does this consumer battle the growing inflation on one hand, and move to premium brands on the other?
  • Is rural India’s digital leap a catalyst for premiumization?

Topic 2: The ideal media approach for Tier 2/3 and rural brands with a limited media budget of ₹5 to ₹20 Crore.

  • How can brands optimize their media mix with limited budgets and innovative, cost-effective channels?
  • How do digital, print, TV, and radio complement each other in rural markets?
  • What’s the role of an integrated media strategy in amplifying impact with fewer vehicles?
  • Does advertising on news channels boost retailer confidence, and does it enhance consumer trust simultaneously?
  • Should a brand expand in limited proximal geographies, undertake cluster marketing and thereby, spend media monies with more intensity per location?
  • How can regional influencers and local leaders create authentic, cost-effective connections with rural consumers?
  • How regional OTT can provide both mass and targeted reach for brands experimenting with digital?
  • How do offline touchpoints like community events serve as media channels in rural marketing?
  • What’s the role of vernacular advertising across markets?

Last Year’s Esteemed Jury

AMIT
SETHIYA

Head Of Marketing

ANAND
BHATIA

Chief Marketing Officer

ANUPAM
BOKEY

SR. VP-Marketing

ASHOK
SHARMA

President, MD & CEO

PUNYA
PALLY

Marcom Lead - South Asia

NILESH
KHARE

Editor & Business Head

SANCHITA
GANGULY

Brand Growth Lead

VILAS
SHINDE

Chairman & MD

Last Year’s Esteemed Jury

AMIT
SETHIYA

Head Of Marketing

ANAND
BHATIA

Chief Marketing Officer

ANUPAM
BOKEY

SR. VP-Marketing

ASHOK
SHARMA

President, MD & CEO

PUNYA
PALLY

Marcom Lead - South Asia

NILESH
KHARE

Editor & Business Head

SANCHITA
GANGULY

Brand Growth Lead

VILAS
SHINDE

Chairman & MD

Contact

Conclave Location

The Westin Mumbai Garden city, Oberoi Garden City, International Business Park, Yashodham, Goregaon, Mumbai, Maharashtra, 400063

Office Location

Eggfirst Advertising And Design Pvt. Ltd. 901, Synergy Business Park, Behind Pravasi Indl. Estate, Goregaon (E), Mumbai, Maharashtra 400063.